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Notepads & StationeryOur A6 notepads add a personalised touch to every note taken or given. They also work great as reward or merit certificates. See our online design tool and make them yours.

The LabelPal story

Baby steps and leaps of faith

LabelPal is a South African maker of personalised labels, stickers, tags and stamps, started in 2003 by Raymond and Carol Swanepoel. It began with blank labels and one printer in a dining room. Today we design and print for parents, teachers, schools and small businesses across the country.

  1. 2003

    Blank labels in the dining room

    We started out selling thermal transfer blank labels for barcoding and serialisation, from a simple office setup and a printer in our dining room.

  2. 2007

    A gap for the small guy

    In 2007 we bought our first Roland print and cut machine. The idea came from a need we had spotted: short runs of custom printed labels, so that entrepreneurs could enter their market with smaller setup costs.

  3. 2007

    Teachers, and a new baby in the house

    That same year we began making reward stickers for teachers and labels for school children. Then came a new baby in the Swanepoel household, and those products grew into our Labelling Kits: one stop for parents to mark and label all the things that seem to go missing.

    Those kits are still at the heart of what we do. Today’s school label kits come in more than 50 designs and three sizes, and Teachers’ Corner holds reward stickers in English, Afrikaans and isiZulu.

  4. 2008

    Our first website

    We put together our first website in 2008. The range was very limited, and there was no way to order online yet.

  5. Growing

    Out of the dining room

    The dining room did not last long. We added large format printers, and quickly needed more space and more people. Along the way we combined our talents to offer graphic design and short and medium run digital printing.

  6. 2017

    Open to all of South Africa, online

    In 2017 customers could order from our website for the first time, and they have kept coming. Then we took the next step, and let people design their own custom labels online.

  7. 2026

    You think it. We’ll ink it.

    In October 2026 we rebuilt LabelPal from the ground up. Now you can design in your browser, see the price change as you choose size and material, and check your proof before anything goes to print.

    The range has grown well beyond labels: iron-on clothing labels, satin clothing tags, custom vinyl stickers, self-inking stamps, button badges, notepads, classroom posters and mugs.

Grounded in Christian values, we strive for efficient, uncompromised, sincere, fabulous, caring and exceptional service, as close to perfect as possible. Nothing too big or too small for us.

Our philosophy

LabelPal at a glance

Started
2003
Founders
Raymond and Carol Swanepoel
Based in
Roodepoort, Johannesburg. We have no walk-in shop.
What we make
Personalised labels, stickers, tags, stamps, badges, notepads, posters and mugs, designed and printed in South Africa
Delivery
The Courier Guy, to your door or a locker anywhere in South Africa, or free collection in Wilro Park (how it works)
Talk to us
orders@labelpal.co.za, or our online chat, the Ask us button on this page

Thank you

We owe a huge thanks to our community of teachers and parents for inspiring us on this journey. We hope you’ll continue to be part of our story.

Start designing Or ask us anything